Home Owners
¬89% own their home
Baby Boomers to Empty Nesters
¬72% are 25 to 54 years old
Above Average Income Earners
¬71% have household incomes over $50,000
¬39% have household incomes over $75,000
Both Household Decision Makers
¬69% attend with their spouse
Early Adopters of New Products and New
Technology
¬61% have a computer at home with internet access
High End Buyers
¬16% of visitors own a second home
The Home Repair
¬66% live in homes more than 15 years old
The Home Buyer Market
¬12% moved in the last 12 months
¬12% plan to buy a home in the next 12 months
The Renovation & Décor Market
¬50% have been in their homes more than 10 years.